THE ICONIC HISTORY
FROM THE 30S TO TODAY...
Ray-Ban launched in the 1930s with the Aviator, revolutionising eyewear through innovation in military-grade lenses and timeless design that remains a global fashion staple.
The 1940s saw Ray-Ban advancing military tech while gaining civilian popularity, blending utility with glamour and cementing its status as a wartime cultural icon.
The 1950s brought iconic style to Ray-Ban with the launch of the Wayfarer, embraced by Hollywood legends and symbolizing postwar American cool.
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In the 1960s, Ray-Ban expanded globally and into youth culture, becoming a symbol of rebellion, rock music, and the shifting spirit of the decade.
Ray-Ban thrived in the 1970s, introducing sport-specific designs and adaptive lenses while staying fashionable in disco clubs and outdoor adventures alike.
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The 1980s marked a Ray-Ban renaissance through pop culture. Blockbusters like Top Gun and Risky Business revived the Aviator and Wayfarer with massive global appeal.
Struggling to keep up with sport eyewear trends, Ray-Ban saw declining prestige in the 1990s until Luxottica’s acquisition and a bold brand reboot.
In the 2000s, Ray-Ban reimagined its heritage styles with modern touches, leading a design comeback bolstered by savvy digital marketing and premium positioning.
During the 2010s, Ray-Ban embraced customisation and exclusive collabs, maintaining cultural clout while expanding its eyewear empire globally.
In the 2020s, Ray-Ban continues to blend fashion with future tech — integrating smart features into classic designs, and redefining what eyewear means in a digital age.
