RB3030 (Outdoorsman)
Designed for altitude, reborn for attitude.
Ray-Ban introduces the Outdoorsman as a variation of the Aviator for hunters, hikers, and rugged environments.
Quickly adopted by sportsmen, motorcyclists, and off-duty military personnel.
Pop culture icons elevate the Outdoorsman to a fashion-forward status symbol.
Reinterpreted in flash lenses and gold finishes — still uncompromisingly bold.
Aviator DNA, Amplified
The Outdoorsman starts with the timeless Aviator silhouette — then pushes it further. A wrapped sweat bar, reinforced browline, and thickened temple tips give it a utility edge. Originally built for glare-heavy environments, it now just looks like it owns the room.
If the RB3025 is the fighter pilot, the RB3030 is the wilderness general — hardened, heavy-duty, and seriously stylish.
Built for Field, Styled for the Street
The leather-wrapped brow bar isn’t just flair — it was designed to catch sweat and enhance grip. But over time, it became a signature design feature, adding old-school ruggedness to a military-chic frame.
Whether you’re in a leather jacket or hiking boots, the RB3030 adds just the right amount of “don’t mess with me.”
Classic Profile, Modern Swagger
Today’s Outdoorsman comes in luxe lens options, gradient tints, and lightweight gold or gunmetal frames. But the essence is unchanged — a frame for people who make bold look easy.
It’s not just a style choice. It’s a statement. The RB3030 doesn’t try to be iconic. It just is.
Marketing & Advertising
Ray-Ban positioned the Outdoorsman as the choice for rugged types — outdoorsy, action-ready, and a bit dangerous. Early ads showed motorcyclists, mountaineers, and off-grid types with wind-blown hair and leather gloves.
Today, it’s styled more cleanly — but the campaign tone hasn’t softened. It’s still bold, masculine, and made for those who like their sunglasses to have presence.
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