RB3030 (Outdoorsman)

Designed for altitude, reborn for attitude.

1939

Ray-Ban introduces the Outdoorsman as a variation of the Aviator for hunters, hikers, and rugged environments.
1950s

Quickly adopted by sportsmen, motorcyclists, and off-duty military personnel.
1980s

Pop culture icons elevate the Outdoorsman to a fashion-forward status symbol.
2020s

Reinterpreted in flash lenses and gold finishes — still uncompromisingly bold.

Original Outdoorsman promo shot — all brass, no frills

Aviator DNA, Amplified

The Outdoorsman starts with the timeless Aviator silhouette — then pushes it further. A wrapped sweat bar, reinforced browline, and thickened temple tips give it a utility edge. Originally built for glare-heavy environments, it now just looks like it owns the room.

If the RB3025 is the fighter pilot, the RB3030 is the wilderness general — hardened, heavy-duty, and seriously stylish.

Original Outdoorsman promo shot — all brass, no frills

Function meets fashion in the RB3030’s hybrid build

Built for Field, Styled for the Street

The leather-wrapped brow bar isn’t just flair — it was designed to catch sweat and enhance grip. But over time, it became a signature design feature, adding old-school ruggedness to a military-chic frame.

Whether you’re in a leather jacket or hiking boots, the RB3030 adds just the right amount of “don’t mess with me.”

Function meets fashion in the RB3030’s hybrid build

RB3030 styled for the now — tactical meets timeless

Classic Profile, Modern Swagger

Today’s Outdoorsman comes in luxe lens options, gradient tints, and lightweight gold or gunmetal frames. But the essence is unchanged — a frame for people who make bold look easy.

It’s not just a style choice. It’s a statement. The RB3030 doesn’t try to be iconic. It just is.

RB3030 styled for the now — tactical meets timeless

Marketing & Advertising

Ray-Ban positioned the Outdoorsman as the choice for rugged types — outdoorsy, action-ready, and a bit dangerous. Early ads showed motorcyclists, mountaineers, and off-grid types with wind-blown hair and leather gloves.

Today, it’s styled more cleanly — but the campaign tone hasn’t softened. It’s still bold, masculine, and made for those who like their sunglasses to have presence.