RB3138 (Shooter)

Engineered for focus. Adopted for flair.

1938

Ray-Ban debuts the Shooter, designed for sportsmen and marksmen needing maximum clarity.
1960s

Counterculture icons embrace its eccentric silhouette.
1980s

The Shooter’s circular center “bullet hole” becomes a signature design flex.
2010s

Reintroduced in limited runs — instantly snapped up by stylists and collectors.

The original Shooter — functional eyewear for the sharpshooter set

An Aviator, Reimagined

The Shooter takes the Aviator’s double bridge and kicks it up a notch — literally. The center “bullet hole” wasn’t just for show: it allowed marksmen to maintain vision and balance during long hours of focus.

But let’s be honest — today, it’s more of a flex than a function. That loop in the middle? It says, “I don’t follow trends — I fire them.”

The original Shooter — functional eyewear for the sharpshooter set

A sunglasses shape that demands context — and carries it well

The Most Eccentric Ray-Ban? Probably.

The Shooter is what happens when Ray-Ban lets the engineers get weird. And we’re glad they did. With a high-set brow bar, deep lenses, and sculpted temple tips, it walks the line between tactical utility and fashion-forward oddity.

If the Aviator is the jock, the Shooter is the intense loner with perfect posture and stories to tell.

A sunglasses shape that demands context — and carries it well

Modernised, stylised, and impossible to ignore

Cult Cool in the 21st Century

The RB3138 isn’t for everyone — which is exactly why it works. Paired with leather jackets, structured trench coats, or wide-legged tailoring, the Shooter turns heads in a way few frames can.

It’s a sunglasses mic drop — retro, rare, and radically self-assured.

Modernised, stylised, and impossible to ignore

Marketing & Advertising

Ray-Ban rarely markets the Shooter front and center — it’s more often hidden in the wings, available but unspoken. That’s because it sells itself on scarcity and edge.

In the rare campaigns it features, the tone is dark, intense, and a little mysterious — the sunglasses equivalent of a film noir monologue.