RB3016 (Clubmaster)
Part intellectual, part icon — all attitude.
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1947The first browline glasses appear, redefining mid-century frame design.
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1986Ray-Ban launches the Clubmaster RB3016 — a retro revival of the vintage look.
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1990sThe Clubmaster becomes the go-to for film directors, jazz heads, and creatives.
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2010sFashion rediscovery pushes the RB3016 into a global comeback.
From Bookish to Bold
Born from post-war optimism and atomic-age styling, the browline silhouette came to define intellectual cool. The Clubmaster took that DNA and injected Ray-Ban’s design authority, turning a once-academic look into a certified fashion statement.
The acetate top and metal-rimmed bottom hit that rare sweet spot: structured but soft, vintage but fresh. The RB3016 looks like it reads hardbacks — but lives in leather.
Scene-Stealer in Every Era
The Clubmaster is a cinematic chameleon. From Malcolm X to Bruce Willis, from Mad Men to Mr. Ripley, it’s the frame directors reach for when a character needs gravitas.
It signals wit, presence, and polish — without saying a word. When other frames fade into the background, the RB3016 cues a close-up.
A Frame That Keeps Evolving
Today’s Clubmaster comes in gradient lenses, flash coatings, and lightweight metals — but the soul hasn’t changed. It still wears like a nod to the past and a wink to the present.
Dress it up with a blazer. Dress it down with denim. Either way, the RB3016 does what it always has: set the tone.
Marketing & Advertising
The Clubmaster wasn’t always loud in its campaigns — it didn’t need to be. Ray-Ban positioned it as the thinking person’s frame, often styled with suits, records, and typewriters.
More recently, marketing has leaned into its throwback appeal, using monochrome photography, jazz motifs, and slow-motion style to frame the RB3016 as a timeless rebel with restraint.
Notable Sightings
Malcolm X
The original browline power look.
Robert Pattinson
Grunge tailoring meets classic silhouette.
Zooey Deschanel
Bookish cool and bold lines — a perfect match.
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